Privacy Policy
Legal
Privacy Policy
Last updated: [DATE]
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Template Notice
Template — review with counsel. This privacy policy is a starting draft for Caliber Watches and must be reviewed by a qualified attorney before publication, particularly for compliance with Florida law, applicable US state privacy laws, Canada’s PIPEDA and the EU/UK GDPR. Remove this section once approved.
Who We Are
This website, caliberwatchesshop.com, is operated by [LEGAL ENTITY NAME], doing business as Caliber Watches (“Caliber Watches,” “we,” “us”), located at [ADDRESS], Miami, Florida, United States. For privacy questions, contact us at [PRIVACY EMAIL].
For the purposes of the EU and UK General Data Protection Regulation (GDPR), Caliber Watches is the controller of the personal data described in this policy. [CONFIRM: whether an EU/UK representative under Article 27 GDPR is required.]
Information We Collect
- Information you give us: name, email address, phone number, billing and shipping addresses, and any details you share when you contact us, request a quote, sell or trade a watch, or book an appointment (including photos of watches).
- Order information: products purchased, order value, and shipping and delivery details.
- Payment information: payments are processed by [PAYMENT PROCESSORS: e.g. Stripe, PayPal?]. We do not store your full card number on our servers.
- Identity verification: for high-value purchases or when buying watches from you, we may request government-issued ID, as required to prevent fraud and comply with applicable secondhand dealer laws.
- Automatically collected data: IP address, browser type, device information, pages viewed and referring website, collected through cookies and similar technologies.
How We Use Your Information
- To process and deliver orders, including payment, shipping and customs documentation.
- To respond to inquiries and provide services such as servicing, appraisal and sourcing.
- To verify identity and prevent fraud.
- To send marketing emails if you have opted in; you can unsubscribe at any time.
- To improve our website, products and customer experience.
- To comply with legal obligations, including tax, accounting and law-enforcement reporting requirements.
Legal Bases for Processing (EU/UK Customers)
If you are in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases: performance of a contract (to fulfill your order); legal obligation (tax, accounting and anti-fraud requirements); legitimate interests (to secure our website, prevent fraud and improve our services); and consent (for marketing emails and non-essential cookies), which you may withdraw at any time.
Cookies
We use cookies and similar technologies to keep the site working (for example, your shopping cart), to remember your preferences, to measure site traffic and, with your consent, for marketing. Essential cookies are always active. Analytics and marketing cookies are used only with your consent where required by law, and you can change your preferences at any time through our cookie banner or your browser settings.
Third-party tools we may use include [ANALYTICS/MARKETING TOOLS: e.g. Google Analytics, Meta Pixel?].
How We Share Information
We do not sell your personal information. We share it only with service providers who help us run our business, such as:
- Payment processors [PAYMENT PROCESSORS]
- Shipping carriers and customs brokers [CARRIERS]
- Website hosting and e-commerce platform providers (WordPress/WooCommerce hosting) [HOST]
- Email marketing providers [EMAIL PROVIDER]
- Professional advisers, insurers and authorities where required by law
These providers may only use your information to perform services for us.
International Transfers
We are based in the United States, and your information will be processed in the US. Where we transfer personal data from the EEA, UK or Canada to the US, we rely on appropriate safeguards such as Standard Contractual Clauses or our providers’ participation in recognized data transfer frameworks. [CONFIRM WITH COUNSEL]
Data Retention
We keep personal information only as long as necessary for the purposes above, including to meet legal, tax and accounting requirements. Order records are generally retained for [RETENTION PERIOD: 7 years?]. Marketing data is kept until you unsubscribe or ask us to delete it.
Your Rights
EU and UK residents (GDPR): you have the right to access, correct or delete your personal data; to restrict or object to processing; to data portability; and to withdraw consent at any time. You also have the right to lodge a complaint with your local data protection authority.
Canadian residents: you may request access to and correction of your personal information under PIPEDA and applicable provincial law.
US residents: depending on your state of residence, you may have rights to know, access, correct or delete your personal information, and to opt out of targeted advertising. We will not discriminate against you for exercising your rights.
To exercise any right, email [PRIVACY EMAIL]. We may need to verify your identity before responding, and we will reply within the time required by applicable law.
Security
We use reasonable technical and organizational measures to protect your information, including encrypted (HTTPS) connections and access controls. No method of transmission or storage is completely secure, but we work to protect your data and will notify you of a breach where required by law.
Children's Privacy
Our website is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with information, please contact us and we will delete it.
Changes to This Policy
We may update this policy from time to time. The “Last updated” date at the top shows when it was last revised. Material changes will be highlighted on this page or communicated by email where appropriate.
Contact Us
Questions about this policy or your data? Contact [PRIVACY EMAIL], call [PHONE] or write to [LEGAL ENTITY NAME], [ADDRESS], Miami, FL. You can also reach us through our contact page.